The Sales and Marketing area consists of four different streams:
- Next Generation Sales and Marketing
- Strategic Account Management
- Value Selling
- Customer Insight

You can purchase here a six-month license to any of the single streams in the Sales and Marketing area.

The Sales and Marketing area is provided by Professor Kaj Storbacka. Professor Storbacka serves as the chairman of the consultancy company Vectia Ltd., as well as holding a chair in marketing at the Hanken School of Economics in Finland. He has more than 25 years of experience as a strategy consultant to major international firms and is a frequent speaker at international conferences.

See full biography here.