Learning promise: By the time you finish your learning journey you will understand how Customer Insight should be collected and how it should be used in order to enhance company’s decision making processes

Stream objective:
To gain understanding how Customer Insight should be collected and how it should be used in order ton enhance company’s decision making processes

Target group: Marketing Specialists, Marketing Managers, Sales Managers, Managers at all levels of the company etc.

Main benefit for work: Understanding how customer insight affects company’s activities and how decision making can be improved with it

Prerequisites: Basic terms and operation modes of sales, but you don’t have to be an expert

Focus contents:
1. Customer Insight framework
2. Understanding everyday life
3. Insight in sales

Content elements: 4 e-learning modules, 4 nano-learning modules, 4 articles, 4 videos, 5 cases and 3 webinars

Additional features: Throughout the learning process you will have access to and a chance to participate in stimulating discussions and share your knowledge with other learners