Learning promise: By the time you finish your learning journey you will know the changes that are taking place in the field of Sales and Marketing, and have valuable insight on how to improve your organization’s success in both Sales and Marketing

Stream objective:
To explain the changes that are taking place in the field of Sales and Marketing and how to answer these new challenges

Target group: Sales Persons, Sales Directors, Marketing Specialists, Marketing Managers ect.

Main benefit for work: New information and ideas on how to react to the changes taking place in Sales and Marketing at the moment

Prerequisites: Basic terminology, but no need for expert-level knowledge on the topic

Focus contents:
1. Co-creation and digitalization
2. Market Management and innovations
3. Links to Strategic Account Management and Value Selling

Content elements: 4 e-learning modules, 4 nano-learning modules, 4 articles, 4 videos, 5 cases and 3 webinars

Additional features: Throughout the learning process you will have access to and a chance to participate in stimulating discussions and share your knowledge with other learners