Learning promise: By the time you finish your learning journey you will have a holistic view of all the most important aspects of Strategic Account Management

Stream objective:
To provide new insights and practical improvement ideas in the field of Strategic Account Management

Target group: Account managers, sales persons, team members, Corporate Development, Sales Directors

Main benefit for work: New perspectives and tips on how to start making changes in Strategic Account Management practices today

Prerequisites: Basic terminology, but no need for expert-level knowledge

Focus contents:
1. Account selection and planning
2. Internal alignment of SAM
3. Value propositions

Content elements: 4 e-learning modules, 4 nano-learning modules, 4 articles, 4 videos, 5 cases and 3 webinars

Additional features: Throughout the learning process you will have access to and a chance to participate in stimulating discussions and share your knowledge with other learners